Focus on snow and ice tourism as providers eye opportunities
Local tourists and leisure trips are key factors in shaping this season's domestic ice and snow tourism market, industry observers said.
Data from travel agency platform Ctrip show that more than 70 percent of bookings for ice and snow tourism products are from local residents.
That is in part due to the effects of the COVID-19 pandemic, which has shrunk travel distances, industry insiders said.
A more diverse and richer winter tourism offering is another reason for the localization trend in the market, which enables more people to enjoy ice and snow sports on their doorstep, they added.
According to another online travel agency, Tuniu, bookings for ice and snow tourism products are mainly sightseeing tours, which account for 58 percent of the winter orders placed on the platform; sports, which take up of 23 percent; and a combination of both, which represents a 14 percent share of the total.
Young tourists dominate the market during the snow season, China Tourism News quoted industry insiders as saying.
The post-1990 generation, referring to people born during 1990-99, prefer skiing on vacation, while the post-1980 generation tend to favor family tours. The two groups account for almost 90 percent of orders placed with China Tourism Group this season, Kang Zhengchun, an executive at the company told the Beijing-based newspaper.
Related articles
Chilling moment masked thug calmly prepares himself before stabbing a stranger with a 10
This is the chilling moment CCTV caught a masked thug calmly preparing himself before he stabbed a s2024-05-01Zach Werenski scores twice as Blue Jackets beat playoff
COLUMBUS, Ohio (AP) — Zach Werenski had two goals and two assists, Jet Greaves made 38 saves and the2024-05-01Pirates 3B Ke'Bryan Hayes scratched with lower back tightness. Grandal starts rehab assignment
NEW YORK (AP) — Gold Glove third baseman Ke’Bryan Hayes was scratched from the Pittsburgh Pirates’ l2024-05-01- One of Netflix 's most popular true crime documentaries has revealed astonishing details about a 2012024-05-01
Welcome to stench ground zero: The village where an unspeakable two
The 200-odd residents of the teeny village of Stow Bedon in Breckland, Norfolk are used to living un2024-05-01Oregon State RB Damien Martinez among players entering transfer portal as spring window opens
Oregon State running back Damien Martinez, Miami running back Henry Parrish and Pitt defensive end D2024-05-01
atest comment